Men’s passions for AA Men

For our frequent client Oceanic S.A., we launched the second version of www.meskiepasje.pl devoted to a new cosmetic line of AA Men.

In April 2010, Oceanic introduced a new men cosmetic line with four target groups: 20+, 30+, 40+ oraz 50+. Each age group has a dedicated set of cosmetics as well as a brand ambassador. The ambassadors are: Victor Borsuk, Poland Champion in kitesurfing; Marcin Gieniczko, a traveller; Sebastian Kawa, World Champion in gliding; and Piotr Pustelnik, a mountaineer. Each ambassador has a separate page within the website to present his achievements and information, pictures and videos. The ambassadors update the content frequently from the road. A localizer shows the current position of each of the globetrotters. Facebook and youtube.com campaigns are implemented in parallel.