Men’s passions for AA Men

For our frequent client Oceanic S.A., we successfully completed the first part of a project and launched a new website www.meskiepasje.pl. The website is designed to introduce four AA Men cosmetic lines, each targeting a different age range.

The website is devoted to men's passions and its main goal is to introduce four ambassadors, one for each line of cosmetics, each of a different age. The ambassadors are: Victor Borsuk, Poland Champion in kitesurfing; Marcin Gieniczko, a traveller; Sebastian Kawa, World Champion in gliding; and Piotr Pustelnik, a mountaineer. A strong passion was the selection criteria for the ambassadors.