Pudliszking

Within our work for the Pudliszki brand, we have prepared a concept of the “Pudliszking" campaign and have implemented a range of actions aimed at supporting the action.

At the beginning of May, we started the operation of the
Pudliszki brand's fan page www.facebook.com/pudliszki and we prepared support for the Pudliszking campaign held on TV. We have created a minisite www.pudliszkowanie.pl for the purposes of the campaign and we are preparing attractive competitions and games on Facebook for the brand's fans. The site contains definitions of "Pudliszking", delicious recipes and you can view the latest TV spots and find a tab with Pudliszki tomato-based products. It is also the flagship for social media, where competitions for fans are conducted. Pudliszking is a term meaning spending one's time pleasantly, relaxation, meeting one's friends. You can do it at any time, in the garden, at a barbecue party, on the terrace as well as in front of your TV. Pudliszking means spending time in a cool way, tastily and cheerfully, with your family or on your own - but always with ketchup. This is how the whole communication and competition applications on Facebook, which we have prepared to get fans involved, look.
The first competition "Joyful Pudliszking! Prize winning activity!" consisted of publishing a photograph presenting Joyful Pudliszking together with a comment and a description and allowed the fans for significant creativity. We received over 70 interesting entries, which created a virtual Pudliszking gallery, which can be viewed by everyone and which can provide inspiration for one's own ideas. Competitions are also conducted in cooperation with a blogosphere. At the portal www.durszlak.pl, we have prepared a competition for the most interesting recipe containing Pudliszki ketchup. We have managed to gain considerable involvement of cooking bloggers, which is confirmed by over 80 interesting recipes. Users' entries and recipes will be supplements to the website www.pudliszkowanie.pl.