The Meals Ready in No Time campaign for Pudliszki

We have planned a promotional action for ready meals on Facebook for the Pudliszki brand.

Within the cooperation with the Pudliszki brand, we have planned a promotional action for ready meals on Facebook.
The action consisted of three elements consistent with the brand strategy. The actions were carefully adjusted to the expectations of the Pudliszki target group and enjoyed a great interest of fans.

Our first action involved the creation of a special application called "In the expert's eye". We implemented a tool allowing for sending questions and a tab constituting a specific "knowledge base" with selected questions and answers. Answers were provided by Magdalena Jarzynka, MSc Eng., a dietitian known from the media.

The next action undertaken within the promotional action involved the creation of a new product tab presenting Pudliszki ready meals in an attractive and interesting form. Interesting descriptions and proposed ways of serving presented in an accessible way allowed the fans to familiarize themselves with products from this series.

The last and, at the same time, the most important element of the action involved a quiz competition entitled "Meals Ready in No Time" held from July 16 to August 7. We started a competition application, within which users were asked to provide correct answers to 10 questions in the shortest time possible.

The competition consisted of 4 thematic stages (Polish cuisine, cuisines of the world, master's terms and kitchen tricks). After each of these, an intermediate ranking was published and general ranking was published at the end of the competition.
The winners of each of the stages and the general ranking winner received attractive prizes.

The competition proved to be a great success - over 3.5 thousand participants took part in the game and it was played 11,489 times in total. In the period, in which the competition was held, the number of fans increased by over 5 thousand (from 12,515 to 17,565 users).