For Axel Springer Polska, we created an online advertising office.
The goal was to create one platform to
communicate with the market and the clients of Axel Springer Polska
(media houses, marketing managers, and students) and to integrate
information that was available before through many channels.
Clarity of the website is one of the priorities
and makes its content easily available. Another strength is that
the website is easy to navigate. The newsletter is a powerful tool.
In the future, we are planning to enhance the website with online
contests and other highlights.