Challenge competition for IDEE KAFFEE

From May to August we had the pleasure of cooperating with the J.Darboven company, for which we prepared and implemented a competition for all active life enthusiasts. Our actions focused on conceptual work, implementation of the competition website and on the preparation and implementation of an advertising campaign promoting the competition.

Sports challenge of your life - this was the motto of the 1st Edition of the IDEE Kaffee Challenge competition. It was organized by J.Darboven Poland Spółka z o.o., the manufacturer of IDEE Kaffee, coffee for active people who take care of their health. The whole action was targeted at active athletes. The competition was divided into two parts. During the first part, the internauts sent in their entries, which presented their ideas for the sports challenge of their lives. Such an entry allowed for presenting oneself, one's motivation and previously gained experience. It was possible to add photos and videos to increase the attractiveness of one's candidacy. Nadsyłanie zgłoszeń trwało dwa miesiące, od 15 maja do 15 lipca. Entries could be sent in over a two month period from 15 May to 15
July. During this time, the competition Organizers received a lot of interesting entries, from which the Jury chose 10 finalists. Their diversity and interesting character prove the effectiveness and the broad reach of the advertising campaign, which was conducted together with the Organizer. Our actions were focused on Internet actions and resulted in a very large number of visits to the competition website and the mechanisms, which were used in the advertisement, were the main sources of traffic at the website. The second stage of the competition lasted from 27 July to 17
August. During this time, the internauts were able to vote for their favourites. Additionally, each voter had an opportunity for winning an additional prize in the form of coupons for a sports shop and IDEE Kaffee sets. Both the voting and the additional competition enjoyed a great interest on the part of internauts who cast approx. 25,000 votes! The competition ended on 18 August, when the results were announced. A cyclist planning to do a tour of Europe during 31 days won the competition. We are keeping our fingers crossed and wish good luck to him!