Discount action with House coupons

On 3 November 2011, we started an action with discount coupons which entitled you to a discount at House shops. Coupons can be used from 4 to 6 November. Two kinds of discounts are available - 30% for newsletter subscribers and 40% for fans of the House brand on Facebook.

On 3 November 2011, we started an action with discount coupons which entitled you to a discount at House shops. Coupons can be used from 4 to 6 November. Two kinds of discounts are available - 30% for newsletter subscribers and 40% for fans of the House brand on Facebook. Our task included preparation of a landing page, to which internauts from the Wirtualna Polska campaign were transferred and creation of design projects of material published on Facebook and, most importantly, implementation of the unique discount coupon distribution mechanism for two groups of recipients - House profile fans on FB and newsletter subscribers. Additionally, persons signing up to the database from the landing page can use a higher discount after
receiving a 30% discount. Such comprehensive actions will allow for successful achievement of the campaign's main objectives - keeping the relations with existing customers and awarding new subscriber's and the fans of the brand on Facebook. The campaign was planned and prepared to increase the numbers of both groups and to increase sales. The promotional actions enjoyed a great interest from the first minutes. House brand fans responded in a very enthusiastic way to the appearance of a tab on Facebook, which directed to the application with the code. An increase in the number of fans during the first hours of the action bodes well for the overall result of the whole campaign.