Advertising campaign for Mohito

We started an autumn promotional actions for the Mohito clothing brand. From 3 to 13 November 2011, customers can get -20% and -25% discount coupons for the entire collection at Mohito shops. The action is supported by a Google and Wirtualna Polska campaign.

We started an autumn promotional actions for the Mohito clothing brand. From 3 to 13 November 2011, customers can get -20% and -25% discount coupons for the entire collection at Mohito shops. The action is supported by a Google and Wirtualna Polska campaign. The image campaign and the on-line sales campaign is aimed at encouraging possibly the largest number of internauts to download and use discount coupons at Mohito shops countrywide.

These coupons can be obtained via a special Facebook application and by signing up for the Mohito newsletter. The campaign is promoted at the following websites: Google and Wirtualna Polska. Advertisements will be published on women's beauty and fashion websites. Various advertising media are aimed at reaching the specific target group - women who will be able to use the discount while shopping at Mohito. We implemented the campaign in a comprehensive manner, from the preparation of graphic creation designs (Landing Page, mailing, FB tabs), the implementation of the coupon application on FB and sending mass mail with unique coupons to Mohito newsletter subscribers to the preparation and implementation of Adwords and Adsense on Google, coordination of the Wirtualna Polska advertising campaign and supervision of the whole campaign. The promotional action with coupons available from Social Media - on the Mohito profile on Facebook and in the form of e-mail marketing is aimed at increasing brand awareness among potential consumers and creating a positive brand image. Already a few hours after the beginning of the campaign, the promotional action enjoyed great popularity among internauts.