We are overjoyed to inform you that in this year's edition of the Mixx Award competition, we received an award in the "Direct Response“ category for our campaign conducted for the Reserved brand.
We are overjoyed to inform you that in this
year's edition of the Mixx Award competition, we received an award
in the "Direct Response" category for our campaign conducted for
the Reserved brand.
The awarded campaign was focused on sales - it was aimed at
distributing discount coupons - and on loyalty - awarding the
brand's current fans on Facebook and newsletter subscribers and
obtaining new leads by extension of both of these bases.

We managed to obtain extraordinary results - in
less than two weeks, internauts generated over 250,000 discount
coupons. The profile gained nearly 110,000 fans and over 77,000 new
e-mail addresses were added to the subscriber base.
This is already our third statuette gained in the prestigious Mixx
Awards competition organized by IAB.