New House season

13 February 2013

And in the new season, we have prepared a website, a sales campaign for House and we also support its image campaign by advertising actions.

When the House spring collection hit the shops, the brand started its promotional actions on-line. Within the cooperation, we have prepared a new website, a sales campaign and advertising support for image-building actions.

house_1The latest campaign is entitled "San Fran"
and it presents urban roaming of a pair of heroes - Lexi and Josh.
Photographs and videos attractively intertwine creating an attractive mini site within the house.pl website. Within the strategy for building an promoting contents created by the House brand, an extended news section was created, which is additionally aimed at supporting and complementing the brand's actions in social media. house_2Together with the beginning of the collection, an image-building campaign was started, which promoted the latest collection by publishing an advertising spot on Google, Facebook and the WP.pl portal.
Together with image-building actions, the sales campaign offering discount coupons for the latest collection was also started. Coupons are sent to the newsletter's subscribers and they can be used also by House brand fans on Facebook using an application, which is available there. house_3The House brand has already cooperated with us on the implementation of advertising projects for a few years, but it is the first time an order has involved an on-line campaign. house_4
See the on-line project.

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