At the beginning of April, within our cooperation with the Newell Rubbermaid company, the owner of the Sharpie brand - the manufacturer of cult permanent markers - we stared a three-month advertising campaign using promotional actions in the Social Media.
At the beginning of April, within our cooperation with the
Newell Rubbermaid company, the owner of the Sharpie brand - the
manufacturer of cult permanent markers - we stared a three-month
advertising campaign using promotional actions in Social Media.
Sharpie are American permanent markers, which have been
available since 1964, and are the world's leading product. Since
its beginnings, Sharpie has produced a whole range of markers,
which offer unlimited possibilities and your only limit is your
imagination.
Within our actions, competitions and an advertising campaign
will be organized on Facebook. The communication is targeted at
young creative persons interested in the DIY trend, decorating
clothes and to office workers, who do not like to be bored at work.
The action is aimed at increasing the brand's recognizability and
to inspire its fans to use Sharpie markers in an interesting way.
Actions of the brand on Facebook can be observed on the brand's
profile.