The rate of changes occurring on Facebook forces companies running their fan pages there to constantly strive to update their presence and operational strategy.
The rate of changes occurring on Facebook forces companies
running their fan pages there to constantly strive to update their
presence and operational strategy. We have been supporting our
clients for years, including the Cropp clothing brand, for which we
have prepared a multimedia tab on Facebook.
The headquarters, as the tab is called, is a place integrating a
lot of useful functions and links, which were delivered separately
to fans until now. This makes it easy to find one's way in Cropp's
various messages, which became the place for communicating the
latest news and attractions, which Cropp has prepared for its
fans.
The tab contains active and static elements. The former include the
Cropp channel on YouTube and the competition window. Both elements
are based on a simple and functional content management system,
which allows for quick replacement of a YT video or a link to a
competition as well as text leads. Additionally, this system allows
for switching the competition window on and off.
The static elements, on the other hand, include three windows:
The "Who cares" blog, "Bileciki do kontroli" and the Cropp QR
mobile application code (which we have recently described on our
website -> link).
All these fields contain links to specific services and places on
the Internet. The newsletter sing-up form is the last element of
the tab.
The fashion for interactive multimedia tabs on Facebook has been
going on for several years, so little wonder the Cropp brand has
chosen to use such a tool, the Polish leader of the clothing sector
for youths and people valuing their independence. So we are
delighted that by designing and implementing the Headquarters
project, we once again supported our long-term client in its
marketing actions.
https://www.facebook.com/croppcloting?sk=app_258125344263210