“Bileciki do Kontroli” in a mobile application

Following our long-term client's order - the Cropp clothing brand, we have created a mobile application, which constitutes an extension of the “Bileciki do kontroli" action.

Following our long-term client's order - the Cropp clothing brand, we have created a mobile application, available for smartphone owners. This application is an extension of the "Bileciki do kontroli" promotional campaign (we received an award in the Mixx Awards competition in 2010), which involves a collection of discount coupons, the so-called tickets ("bileciki" in Polish). These can be obtained by becoming a newsletter subscriber, a fan of the brand on Facebook or by shopping at Cropp shops or at the Cropp e-shop for over PLN 100.The mobile application is targeted at persons using mobile devices based on the Android operating system. It has two main applications. The first of these includes the possibility of collecting all tickets at one place at the Application called the Money Bank. It makes it easy to use discounts and also accelerates the work on the sellers at Cropp shops. The other application is the channel of latest information and news sent to Cropp Mobile by the brand. An interesting solution includes the possibility of geotargeting news to selected locations, which gives huge potential for conducting various promotional actions, city games, etc. Additionally, the application contains a complete list of Cropp shops with addresses and contact details, as well as a shop search engine, including the first fine ones for the user. Another function includes the possibility of "checking in" to the Cropp shop, by publishing information about one's presences at the Cropp shop on the Facebook Wall. The action has been enjoying great interest of fans of the brand and internauts already since the first days of publication. The entire project is very developmental, it also has a huge potential due to the target group, which is willing to use technological novelties.