PPC / SEM campaigns

Paid media can support sales, lead generation, website traffic, a product launch, content promotion or brand awareness. We help both when starting new activities and when existing campaigns need an audit, better analytics, improved creative assets or a different budget allocation.

Audit and analytics

We review advertising accounts, campaign structure, data quality, conversion setup and user behaviour after reaching the website.

Media strategy and budget

We select channels, audience groups, formats and spend allocation according to the objective, seasonality and the campaign's place in the buying process.

Creative assets and landing pages

We prepare advertising concepts and assets. Where needed, we recommend changes to the destination page or design a landing page to support the campaign.

Setup and delivery

We build the campaign structure, configure audiences, schedules and delivery rules, and complete pre-launch checks.

Optimisation and reporting

We monitor spend and results, test assumptions, develop effective variants and present data in recurring reports or dashboards.

Google Ads

Search, display, video and other Google campaign formats that help reach users at different stages of their decision.

Meta Ads

Images, video, carousels and lead ads on Facebook and Instagram, used to build reach, traffic and conversions.

LinkedIn Ads

Formats that support B2B communication, promote expert content and reach people involved in the buying process.

TikTok Ads and Pinterest Ads

Channels selected according to the audience, product category and ability to prepare materials that match how people use each platform.

1. Defining the goal and conversions

We define which user action matters to the business and how it will be measured.

2. Verifying data and preparing the plan

We review analytics, assess previous results and propose a structure for channels, budgets and tests.

3. Creating campaigns and assets

We prepare accounts, audience groups, messages, advertising formats and the necessary landing pages.

4. Launching and optimising

We control delivery, costs and the quality of acquired traffic or conversions. We test variants and reallocate budget according to results.

5. Reporting and recommending

We combine data from advertising systems, Google Analytics 4, Looker Studio and other agreed sources to discuss results and subsequent decisions.

A clear account structure, correctly configured conversions and regular analysis make budget decisions easier. The client retains access to advertising platforms, and results can be presented in dashboards. We do not promise a fixed cost per result regardless of market conditions; we explain what drives changes and which actions we recommend.

How do PPC and SEM differ?

PPC describes a model in which the charge is associated with a click on an ad. SEM concerns activities that increase visibility in search engines and often includes paid campaigns and SEO. We describe the project scope using specific channels and formats to avoid ambiguity.

What advertising budget is needed?

The budget depends on the objective, market, competition, number of audience groups and campaign duration. Before launch, we prepare media assumptions and indicate what can be tested credibly at the proposed spending level.

Does the client have access to the advertising accounts?

Yes. We establish the appropriate access model and ensure that campaign data remains available to the client.

Do you prepare creative assets and landing pages?

Yes. We can manage media using supplied assets or prepare the copy, graphics, animation, video and landing pages required for the campaign.

We can always count on expert knowledge, speed, creativity and the great commitment of the Zjednoczenie.com team. We are convinced that online promotion of our brands is in good hands.

Anna Saarela, Tikkurila Group