Branding and graphic
design

Branding is needed when creating a new brand or product, changing positioning, entering another market or organising materials that were created without shared rules. Rebranding can also respond to company growth, a change in audience or a visual system that no longer works well in digital environments.

The brand's visual direction

We translate the brand's positioning, values and character into design principles. We define a style that is appropriate for the audience and distinguishes the brand in its environment.

Logo and visual identity system

We design the mark, typography, colour palette and composition rules. We test the system in real applications, from a small icon to presentation materials and print.

Key visuals and communication materials

We create the campaign's visual language as well as templates and materials for social media, websites, presentations, events and print.

Brand guidelines and usage rules

We document the key rules for using the identity and prepare files that help the team and external partners maintain consistency.

1. Understanding the brand and its context

We gather information about goals, audiences, competitors, existing communication and the places where the identity will be used.

2. Defining the direction

We define the visual principles and jointly choose the direction for design exploration.

3. Designing concepts

We prepare solutions and present them through examples that make it possible to assess not only the mark itself, but the entire system in use.

4. Developing the selected system

We refine the identity, its variants and the most important materials and formats.

5. Preparing the rollout

We deliver the files and usage rules and, where needed, design further materials or support other suppliers.

A well-designed identity makes the brand easier to recognise and allows new materials to be created without starting from scratch each time. It organises the team's work, supports consistent communication and provides a flexible framework for websites, campaigns, social media, presentations and print.

How does a logo differ from a visual identity?

A logo is one element of a brand. A visual identity also includes colours, typography, layouts, the style of photography or illustration, and rules that make it possible to create consistent materials.

Can an existing identity be refreshed without a full rebrand?

Yes. We first assess which elements retain value and which hinder communication. The scope can include refining the mark, extending the system or simply organising the existing materials.

Which files does the client receive?

We agree the range of files and formats at the start of the project. As standard, we prepare the variants needed for digital and print applications, along with a document describing the usage rules.

Do you also design materials after the brand launch?

Yes. We can prepare a website, campaign materials, presentations, social media templates, publications and other agreed applications of the identity.