FarmBox: branding and market launch

Polfarm asked us to prepare communications for FarmBox's market launch. The brand would offer fruit and vegetables to people in and around the Tri-City. The task covered both the brand's foundations and the materials needed to introduce the offer.

We began with the concept and name, combining “Farm” and “Box” as a simple reference to the offer. We developed this direction into a logo, visual identity and approach to product communications.

We used fruit and vegetable motifs in the logo and materials. A pastel palette suggests freshness and naturalness while keeping a light character. We prepared the key visual and packaging branding, extending the same language across brand touchpoints.

We planned packaging and communication materials as parts of one identity. The logo work therefore extended into practical applications for presenting the offer.

We prepared a website combining pastel colours with a simple content layout. Product presentation was based on a dedicated shoot, with photographs for the website and social media.

We connected identity design with photography production and the preparation of a place to present products. The online offer followed the same principles as the packaging.

In social media, we adopted an informal tone based on wordplay and education. Content addressed fruit, vegetables, cooking and reducing waste. We combined natural colours with photographs showing varied audiences and everyday food situations.

The scope also included Google Ads campaigns. From naming and the logo through packaging and photography to the website and promotion, we prepared the elements needed for a brand launch. They share a concept of light, accessible communication about fruit and vegetables.