For Seris, we designed a website organising an extensive range of services around the needs of business and individual customers.
Many services, different needs
The project covered security, monitoring, safety systems and cleaning services. The previous website contained a large amount of information, including repeated content, making it difficult to find the relevant offer quickly.
The website needed to combine information and education with support for customer enquiries.
Workshops and information architecture
We began with a client workshop to understand the products, services and audiences, and discuss possible solutions. We prepared alternative structures, a visual concept and a homepage wireframe. The concept also included conversion tools such as product configurators.
The proposed layout separated the offer by customer segment and grouped information by topic. We reduced the content to key messages so that users could start with their own needs.
Modules and contact forms
We designed modules for use across different pages on desktop and mobile. Shared typography and graphic principles brought consistency to the presentation of services.
We prepared step-by-step contact forms that collect initial information about users' needs and help sales staff prepare for a conversation.
SEO, documentation and maintenance
The work included SEO preparation, such as text formatting and code optimisation. We also developed a design system documenting visual principles to maintain consistency in future brand implementations.
The project also covered website maintenance, security, updates and availability.
