Social media

Support is useful when a profile operates without a shared plan, content is published irregularly, a brand enters a new platform or wants to combine organic communication with advertising. We also help teams organise content approval, moderation, crisis response and guidelines for employees' presence in social media.

Strategy and communication architecture

We define goals, audiences, the role of each channel, content pillars, tone of voice and how activities will be measured.

Content and creative

We prepare copy, graphic designs, animation and video. We build a publishing calendar and formats that can be developed consistently.

Publishing and moderation

We manage the agreed channels, respond to comments and messages, and forward enquiries that require input from the client's team.

Advertising and content promotion

We plan paid support for published content and campaigns tailored to the objective, from reach and engagement to traffic, leads or sales.

Advisory and social media policy

We help organise internal processes, approval rules, team roles and guidelines for the presence of the brand and its employees in social media.

Platforms

We manage communication on Facebook, Instagram, TikTok, Pinterest, LinkedIn and X. Not every brand needs every channel, so the selection follows from the strategy and audience behaviour.

1. Auditing current communication

We analyse the brand's profiles, audiences, competitors, available data and work organisation.

2. Defining the strategy and formats

We define content pillars, language, frequency, platform roles and the principles for combining organic and paid communication.

3. Planning and producing content

We prepare the schedule, copy and creative materials, then run the agreed approval process.

4. Publishing, moderating and promoting

We maintain regular communication, community contact and distribution of the most important content.

5. Reporting and drawing conclusions

We analyse results in the context of the goals, discuss observations and update the plan for subsequent content and campaigns.

A coherent strategy gives each channel a specific role and provides the team with a clear plan. The brand gains regular communication, recognisable formats, more efficient moderation and data that helps evaluate topics, creative work and distribution instead of basing decisions solely on isolated reach figures.

Which platforms should a brand choose?

The choice depends on the audience, the type of offer, available formats and the role of social media in the buying process. It is better to manage the right channels consistently than maintain many profiles without a distinct purpose.

How does content approval work?

At the outset, we agree the schedule, responsible people and how feedback will be provided. This gives the client's team time to review materials while keeping publication regular.

Do you produce photography and video?

Yes. We tailor the production scope to the strategy and budget. It can include materials created by us, work with the client's existing assets or coordination of an additional shoot or recording.

Is the advertising budget included in the agency fee?

We agree the media budget and campaign management scope separately. Before launch, we define the billing method, access to advertising accounts and how spend and results will be reported.

Thanks to the agency's individual approach to our needs, social media became a key element of our company's marketing strategy.

Wojciech Juszczak, Baltic Company

I am impressed by the agency's flexibility and openness to the changing needs of our brand.

Arkadiusz Dudkowski, Graal

The team is very innovative. We are impressed by its creativity and dynamism.

Rafał Macek, Sharpie