For the Port of Gdańsk, we designed and built a website combining organisational information with tools for investors and people using the port. The work covered information architecture, interface design, maps, SEO and technical security requirements.
A structure for different users
The website needed to highlight information relevant to the port's strategy and serve different audiences, from investors to people interested in vessels. The previous website contained extensive and sometimes repeated information, making topics difficult to find quickly.
Following workshops with the client, we proposed the information architecture. We grouped related content and based navigation on short, clear messages. This structure became the starting point for interface design.
Visual design and mapping tools
Before designing screens, we prepared mood boards, stylistic principles and benchmarks. The direction agreed with the client informed a consistent visual design across the website.
We implemented a custom tool presenting the commercial offer on a map of the port. We also prepared maps of terminals and quays, moored vessels and entrance gates. These maps connect the offer with navigation around the port itself.
SEO, accessibility and security
An SEO specialist participated in the project. We designed the website with search visibility in mind, and implementation included selected WCAG guidelines on content accessibility.
The project was subject to technical requirements arising from the port's strategic importance. The scope included internal and external tests, an audit and recurring NASK (CERT) testing. Technical verification was therefore part of the website work.
The website and its technical support
After launch, the work covered technical maintenance, updates and expansion. Information structure, visual design and mapping functions were developed as parts of one solution.
The project connects content and user experience work with tools tailored to the organisation and the requirements of its technical environment.
