September 26, 2007
Our agency has prepared a website dedicated to the autumn-winter collection Reserved - autumn/winter 2007.
This time we went on a journey together to one of the most beautiful cities - Paris. The atmosphere of
the website is created by romantic shots that put the user in a specific, sentimental mood.
On the website, we used videos shot in Parisian restaurants, between small streets and even on the
roofs of buildings, where a couple of models are carefree enjoying local wine. The graphic design is
based on red and black photographs, which further emphasizes the uniqueness of the collection. To make
it easier for the user to navigate the website, the way of browsing the collection in the Showroom
section remains the same as in the previous season - using manual navigation or slideshow.
To make the user's time while looking at the Parisian alleys more pleasant, we used atmospheric music
by the group Nouvelle Vague in the background of the website. Additionally, to take the user closer to
the Parisian atmosphere, in the Inspiration section we presented photos of the city, supported by
quotes from famous people.
We have translated the Paris 2007 website into 10 language versions.
It is also accompanied by an online campaign in cooperation with the Wirtualna Polska portal. You can now see billboards and receive mailings based on the collection's atmosphere. There are also plans to broadcast a commercial break using the film.
From the home page you can go to the next sections - Re Jeans, presenting the jeans collection, and to
the Now in Stores section, where you can watch the latest collection, currently available in Reserved
stores.
The website premiered on September 17, 2007.
On the website, we used videos shot in Parisian restaurants, between small streets and even on the
roofs of buildings, where a couple of models are carefree enjoying local wine. The graphic design is
based on red and black photographs, which further emphasizes the uniqueness of the collection. To make
it easier for the user to navigate the website, the way of browsing the collection in the Showroom
section remains the same as in the previous season - using manual navigation or slideshow.
To make the user's time while looking at the Parisian alleys more pleasant, we used atmospheric music
by the group Nouvelle Vague in the background of the website. Additionally, to take the user closer to
the Parisian atmosphere, in the Inspiration section we presented photos of the city, supported by
quotes from famous people.
We have translated the Paris 2007 website into 10 language versions.It is also accompanied by an online campaign in cooperation with the Wirtualna Polska portal. You can now see billboards and receive mailings based on the collection's atmosphere. There are also plans to broadcast a commercial break using the film.
From the home page you can go to the next sections - Re Jeans, presenting the jeans collection, and to
the Now in Stores section, where you can watch the latest collection, currently available in Reserved
stores.The website premiered on September 17, 2007.
