Caldena: product visual identity and website

For Caldena, an agricultural fertiliser producer, we created product logos, range identities and a website. The scope connected logo and brand material design with presenting the offer online.

Caldena: product visual identity and website — project image 1

Product logos and identities

Our work for Caldena focused on the visual presentation of its fertiliser portfolio. We designed product logos and shaped identities for individual ranges. The materials covered the symbols and their use in product communications.

The designs covered products and individual ranges. Their identities provide a visual foundation for presentation.

Caldena: product visual identity and website — project image 2
Caldena: product visual identity and website — project image 3

Online presentation

We also designed and built Caldena's website. The website work complemented the identity scope, taking the brand and product presentation online.

The project covered several levels of communication, from product logos and range identities to a website.

Caldena: product visual identity and website — project image 4
Caldena: product visual identity and website — project image 5