September 13, 2011
From May to August, we had the pleasure of working with the J.Darboven company, for which we prepared and implemented a competition for all lovers of an active life. Our activities focused on conceptual work, implementation of the competition website and development and implementation of an advertising campaign promoting the competition.
The sports challenge of a lifetime - this slogan was the motto of the 1st Edition of the Idee Kaffee
Challenge Competition. It was organized by J.Darboven Poland Spółka z o. o., producer of Idee Kaffee,
coffee for active people who care about their health. The entire campaign was addressed to people
actively practicing sports.
The competition was divided into two stages. During the first one, Internet users sent in their
applications presenting their idea for the sports challenge of a lifetime. This application gave the
opportunity to present oneself, motivation and previously gained experience. The ability to attach
photos and a video made it possible to increase the attractiveness of your candidacy. The submission
of applications took two months, from May 15 to July 15. During this time, the competition organizers
received many interesting applications, from which the jury selected 10 final works. Their diversity
and interesting nature prove the effectiveness and wide range of the advertising campaign that we
conducted together with the Organizer. Our activities focused on activities on the Internet and
resulted in a very large number of visits to the competition website, and the mechanisms we used in
advertising were the most important sources of traffic on the website.
The second stage of the competition lasted from July 27 to August 17. During this time, Internet
users had the opportunity to vote for their favorites. Additionally, each voter had a chance to win an
additional prize in the form of shopping vouchers in a sports store and Idee Kaffee coffee sets. Both
the voting and the additional competition enjoyed great interest from Internet users, who cast a total
of approximately 25,000 votes!
The competition ended on August 18, when the results were announced. The winning entry was a cyclist
who plans to cycle around the whole of Europe in 31 days. We keep our fingers crossed for him and wish
him good luck!
The competition was divided into two stages. During the first one, Internet users sent in their
applications presenting their idea for the sports challenge of a lifetime. This application gave the
opportunity to present oneself, motivation and previously gained experience. The ability to attach
photos and a video made it possible to increase the attractiveness of your candidacy. The submission
of applications took two months, from May 15 to July 15. During this time, the competition organizers
received many interesting applications, from which the jury selected 10 final works. Their diversity
and interesting nature prove the effectiveness and wide range of the advertising campaign that we
conducted together with the Organizer. Our activities focused on activities on the Internet and
resulted in a very large number of visits to the competition website, and the mechanisms we used in
advertising were the most important sources of traffic on the website.
The second stage of the competition lasted from July 27 to August 17. During this time, Internet
users had the opportunity to vote for their favorites. Additionally, each voter had a chance to win an
additional prize in the form of shopping vouchers in a sports store and Idee Kaffee coffee sets. Both
the voting and the additional competition enjoyed great interest from Internet users, who cast a total
of approximately 25,000 votes!
The competition ended on August 18, when the results were announced. The winning entry was a cyclist
who plans to cycle around the whole of Europe in 31 days. We keep our fingers crossed for him and wish
him good luck!
