Communication and comprehensive strategy
Target brand management
Goals
Refreshing and consistent brand image.
Stimulating sales.
Education and expansion of the target audience (beginner gardeners).
Activities:
Concept, design and implementation of the website.
Development and implementation of a media and content marketing strategy.
Building a community on social media and expanding your own media.
Development of an action strategy
We conducted a detailed analysis of the client's activities and needs. On this basis, we developed a communication strategy and an annual action plan, which included many areas:
New website
Social media activities (Facebook)
Campaigns and promotional activities
Extensive own media (Newsletter)
New website
In the first phase of cooperation, we designed and implemented a new website. We placed great emphasis on the appropriate presentation of products and the way content is presented on the website.
What did we do?
We have sorted the products and created a new form of information presentation.
We prepared a concept and created content subpages with gardening tips.
We used multimedia materials and a large knowledge base (videos, photos, calendars).
We developed the content architecture and redesigned the entire website (in line with the latest trends).
Social media activities What we did
We have refreshed our communication strategy and introduced new series of posts.
We have prepared a new key visual for the profile.
Rozpoczęliśmy regularne działania reklamowe.
Strategy and online campaign management: What we do
We have prepared a detailed action plan, established KPI and methods for verifying actions.
We conducted advertising activities on YouTube, in Adwords Search (obtaining traffic - traffic optimized for quality, e.g. engaged visits, searching for a sales point, subscriptions to the newsletter, application downloads) and on Facebook (acquiring newsletter subscribers and application downloads).
We are working on SEO.
Expansion of own media (Newsletter)
We have also prepared a plan of content marketing activities aimed at educating the target audience and expanding our own media.
We have refreshed our communication strategy and introduced new series of posts.
We have prepared a new key visual for the profile.
Rozpoczęliśmy regularne działania reklamowe.
Effects
During the first 3 months of operations (March-May 2017)
- compared to the same period last year:
