At the request of Bayer, we developed a concept, information architecture and graphic designs
for the Bayer Consumer Health Polska consumer website.
SCOPE OF WORK
developing the website structure,
designing such an information architecture to present the entire product portfolio of the company Bayer in a clear and aesthetic way,
creative concept
and graphic designs
we have prepared graphic designs of all subpages,
with particular emphasis on people using mobile devices.
Solutions used:
Website concept:
Image function
Attractive presentation of the product portfolio
Information function:
Clear and user-friendly presentation of key product features
Educational function:
Content section with articles and medical advice
Activities
Simplifying access to the product - categorization
products through application and search by brand.
Clear presentation of each brand - presentation of the product, the forms in which it occurs, showing the most frequently asked questions related to a given product and linking it with advice on a given disease.
Creating an organized knowledge base containing articles divided into categories.
