The Cropp brand conducted a campaign dedicated to the Denim collection for the first time with our support. It draws attention to how many styles of jeans it offers.
The Cropp brand conducted a campaign dedicated to the Denim collection for the first time. It draws attention to how many styles of jeans it offers.
Project Denim is a campaign focused on jeans, which highlights the multitude of styles we can choose from today. Joggers, slim, straight, slim joggers, high waist, skinny - these are just some of them, but thanks to such a wide selection, everyone will find something that will look great.
When building the campaign website, we used a long-page layout with gallery sections that works
well on both mobile and desktop devices. In line with the current trend and the dominance of mobile
devices, we also used RWD to make the website addressed to young people available in a way most
adapted to how they use the Internet.
Additionally, we supported the Denim project by creating advertising creations for Facebook and
Instagram. Using formats such as banners or carousel ads, we communicate the breakdown of one
product category into the number of its different versions.
For the first time, we also used Facebook's new advertising format - Canvas. We decided to use it
to create a mini landing page for the Denim campaign. By combining static banners with carousel ads,
we made sure that individual styles were clearly visible and the creation itself was consistent with
the project website. What does our first Canvas look like? See for yourself below!
We conducted the campaign in 5 countries using 3 social networking sites: Facebook, Instagram and
VKontakte. Thanks to this, it was able to include the most popular channels in individual
countries and reach the widest possible audience.
