We have been running the "Wittalni" fan page, belonging to the DrWitt brand, for over 2 years! We have successfully co-created communication based on building daily diversity in the diet. Recently, the brand decided to change its image, move with the times and create products intended for athletes.
communication strategy in social media
Cooperation with sports influencers
We adapted the communication to the strategy based on sports emotions and expanded our activities with a new platform. Energetic creations premiered not only on Facebook, but also on Instagram. On Instagram, the introduction of a new image was supported by influencers. Thanks to their competitive skills, they created extremely attractive photos under which they advertised a competition run by the drwitt_pl profile.
Influencers
product photo sessions
Visually consistent brand profile
Before starting advertising activities, we did photo sessions of the products. Their style corresponds to the new KeyVisual that we designed for social media.
key visual from 2019
Series for Lidl stores
new key visual from 2020
