December 4, 2009
We have prepared a unique Facebook application for the Cropp brand. Fans of the brand received promotional coupons with a unique barcode entitling them to a discount.
The campaign on Facebook is a complement to the promotional campaign consisting in collecting the
so-called inspection tickets, which can be obtained by subscribing to the newsletter subscriber
database and by making purchases in Cropp stores for an amount above PLN 100.
The campaign enjoys great interest and approval among Internet users, which proves that brand fans
like to feel rewarded by their favorite brands, and campaigns using tools such as barcodes, social and
email marketing are excellent ways to achieve this goal. The number of downloaded barcodes is
constantly growing, as well as the number of Cropp fans on Facebook and people subscribing to the
newsletter subscriber database. Just three days after the start of the campaign, the group of Cropp
fans expanded by over one thousand five hundred people.
We believe in the enormous potential of social media. We see an increase in interest in the brand
on Facebook, says Marta Ożóg-Orzegowska, Brand Manager of the Cropp brand. Initially, we were afraid
of the effects of introducing a strictly pro-sales campaign on our Facebook profile, which is
definitely image-oriented. However, we were convinced by the zjednoczenie.com agency and we know
that it was the right move. The pro-sales profits of the shares can be assessed later.
This is the first campaign in Poland using unique barcodes on Facebook. The promotion for the Cropp
brand lasts until the end of January.
The campaign enjoys great interest and approval among Internet users, which proves that brand fans
like to feel rewarded by their favorite brands, and campaigns using tools such as barcodes, social and
email marketing are excellent ways to achieve this goal. The number of downloaded barcodes is
constantly growing, as well as the number of Cropp fans on Facebook and people subscribing to the
newsletter subscriber database. Just three days after the start of the campaign, the group of Cropp
fans expanded by over one thousand five hundred people.
We believe in the enormous potential of social media. We see an increase in interest in the brand
on Facebook, says Marta Ożóg-Orzegowska, Brand Manager of the Cropp brand. Initially, we were afraid
of the effects of introducing a strictly pro-sales campaign on our Facebook profile, which is
definitely image-oriented. However, we were convinced by the zjednoczenie.com agency and we know
that it was the right move. The pro-sales profits of the shares can be assessed later.
This is the first campaign in Poland using unique barcodes on Facebook. The promotion for the Cropp
brand lasts until the end of January.
