For Lechia Gdańsk, we designed and built a website combining sports information with the club's business offer and Academy. The information architecture, match modules and content management system were developed around different ways of using the website.
The needs of fans, partners and the Academy
We started with discussions with club representatives and an analysis of audience needs. Fans wanted information about matches, tickets and players. Business partners needed access to the Business Club and VIP box offer, while people interested in the Academy needed a dedicated section.
We proposed a structure highlighting the first team and match information, with separate sections for each audience. The aim was to shorten the route to relevant information without requiring visitors to browse the club's entire offer.
Matches and the team take centre stage
We designed the opening screen around the next match: its date, kick-off time, ticket sales indicator and “Buy a ticket” button. The website also provides access to updated results and league standings.
We presented players on cards inspired by sports collections. Each card includes a photograph, key details and a link to the player's full profile. We also designed these modules for use on mobile phones.
Club identity and editorial work
We based the visual design on white, green and consistent typography. The club's recognisable identity was combined with a layout organising sports information, the business offer and Academy materials.
We implemented a modular CMS that allows the editorial team to publish and update content independently. The work also included preparing the website's technical foundations for search engines.
The technical scope
The project also covered website maintenance, security and performance monitoring, and the development of further features. These tasks provided the technical support for publishing the club's information.
The website translates the needs of several audiences into separate paths, a shared visual language and editorial tools. The project connects the user experience with the organisation of everyday content work.
