May 6, 2016
Cropp takes its fans on a journey to the capital of urban style and fun - Los Angeles. Together with them, we were able to explore this part of the world, creating a new campaign website - Life is a carnival.
Cropp takes its fans on a journey to the capital of urban style and fun - Los Angeles. Together with
them, we were able to explore this part of the world, creating a new campaign website - Life is a
carnival.
The campaign website has been divided into categories corresponding to individual lookbooks. So we
have a division into Chicks, Boys, Game, Trip, Skate, Roll and Surf, which are revealed at appropriate
intervals. Each of these categories has its own video and photo content taken by Cropp during his
trip. We unusually combined lookbook photos with their complements reflecting the atmosphere of these
urban expeditions and integrated the entire campaign with the e-shop to shorten the search for
products from the expedition as much as possible.
However, the main element of the website are video materials, which, together with the slogan
"Life is a carnival", constitute the core of the website's navigation. Individual
collections and image materials are hidden under the letters that make up the slogan. So just click
PLAY under the letter A to see the full report from the trip to Los Angeles and backstage from the
photo sessions.
Cropp focuses on young people, in this case we also met their expectations and created the website in
RWD technology, so that the entire website can also be easily viewed on phones and tablets. After all,
as you can see from what was happening in Los Angeles, youth means constant movement and fun.
Additionally, in the TRIP tab we showed more video materials - reports from the City of Angels itself.
Follow the page, because we will soon show you more news!
The campaign website has been divided into categories corresponding to individual lookbooks. So we
have a division into Chicks, Boys, Game, Trip, Skate, Roll and Surf, which are revealed at appropriate
intervals. Each of these categories has its own video and photo content taken by Cropp during his
trip. We unusually combined lookbook photos with their complements reflecting the atmosphere of these
urban expeditions and integrated the entire campaign with the e-shop to shorten the search for
products from the expedition as much as possible.
However, the main element of the website are video materials, which, together with the slogan
"Life is a carnival", constitute the core of the website's navigation. Individual
collections and image materials are hidden under the letters that make up the slogan. So just click
PLAY under the letter A to see the full report from the trip to Los Angeles and backstage from the
photo sessions.
Cropp focuses on young people, in this case we also met their expectations and created the website in
RWD technology, so that the entire website can also be easily viewed on phones and tablets. After all,
as you can see from what was happening in Los Angeles, youth means constant movement and fun.
Additionally, in the TRIP tab we showed more video materials - reports from the City of Angels itself.
Follow the page, because we will soon show you more news!
