Mixx Awards 2010

On November 3, the official gala of the "Mixx Awards 2010" competition took place in Warsaw, which aims to select the best interactive campaigns of the current year. 136 campaigns were submitted to the competition. This is our second award in the Mixx Awards competition.
This year, we won the main prize in the "Brand Loyalty" category for the "Bileciki do inspection" campaign prepared for the Cropp brand. The aim of the campaign was to increase brand loyalty among its target audience. The whole fun was collecting tickets. Each participant had a chance to get a discount coupon for clothes through 4 activities: subscribing to the Cropp newsletter, via Facebook (you had to become a fan of the brand and use the application), making purchases from the store (shopping in the store for at least PLN 100) or purchasing for a minimum of the same amount in the online store. The discounted tickets were very popular. During the campaign, over 800,000 discount coupons were allocated, of which over 25% were used. The campaign also contributed to the success of Cropp's Facebook profile, which is now vibrant and one of the most popular accounts in Poland. Watch:https://www.youtube.com/watch?v=NUIELmpG3wo Download Tickets for inspection