September 11, 2013
The Reserved brand, along with the entry into stores of the AW 2013/2014 autumn collection, prepared a http://www.reserved.com/pl/pl/campaign/woman-campaign. campaign website especially for this event. We were entirely responsible for the creation, design and implementation of the new website.
Our main task was to present the diversity of the new collection. The trends proposed by the brand
this season are primarily the feminine, nature-inspired Wild Life line and the military style in the
Premium Soldier version. Men's trends Reserved for the upcoming fall are represented by two
collections. Rustic Workwear is a trend inspired by life on the border between the city and nature,
and Silent City - a trend built on associations with the latest technologies and minimalism. We
supplemented everything with backstage materials.
The heroine of the photo set was the world-famous model Freja Beha Erichsen - her magnetic beauty
combined with the landscapes of Scotland resulted in material that perfectly reflects the character of
the new collection.
The layout of the website was adapted to the comfort of using the website, with maximum exposure of
video and campaign photos. We have prepared the website based on responsive web design.
The heroine of the photo set was the world-famous model Freja Beha Erichsen - her magnetic beauty
combined with the landscapes of Scotland resulted in material that perfectly reflects the character of
the new collection.
The layout of the website was adapted to the comfort of using the website, with maximum exposure of
video and campaign photos. We have prepared the website based on responsive web design.
