August 27, 2009
"M saves the Internet" is a campaign slogan product promoting mdziennik.pl - the mobile version of the Dziennik.pl portal.
As part of cooperation with Axel Springer Polska, we have prepared a promotional campaign for the
mdziennik.pl website. The campaign was conducted throughout July 2009.
The website aims to make it easier for mobile Internet users to access information via mobile phones.
After entering the address mdziennik.pl in their phone, users have access to 12 thematic channels of
the website. The product campaign was preceded by a teaser campaign entitled "Who is m?",
during which the users of dziennik.pl looked for the most interesting associations with the m sign and
voted for the best proposals.
The campaigns - teaser and product - were conducted in online and printed media belonging to Axel
Springer Polska. zjednoczenie.com prepared the campaign creations.
The website aims to make it easier for mobile Internet users to access information via mobile phones.
After entering the address mdziennik.pl in their phone, users have access to 12 thematic channels of
the website. The product campaign was preceded by a teaser campaign entitled "Who is m?",
during which the users of dziennik.pl looked for the most interesting associations with the m sign and
voted for the best proposals.
The campaigns - teaser and product - were conducted in online and printed media belonging to Axel
Springer Polska. zjednoczenie.com prepared the campaign creations.
