May 30, 2012
As part of the work for the Pudliszki brand, we prepared a concept for the promotion of the Pudliszowanie campaign and carried out a number of activities to support the campaign.
At the beginning of May, we started running a fan page for the Pudliszki brand
www.facebook.com/pudliszki and we prepared support
for the Pudliszowanie campaign conducted on television. We created a minisite for the campaign
www.pudliszkowanie.pl, and we prepare attractive
competitions and games for the brand's fans on Facebook.
The website explained the idea of Pudliszkowanie, shared delicious recipes and the latest TV
commercials, and presented Pudliszki tomato products. It also served as a gateway to social media
competitions. Pudliszkowanie was a term coined to describe enjoying time, relaxing and meeting
friends. It could happen at any time - in the garden, at a barbecue or picnic, on the terrace or in
front of the television. It meant spending time in a tasty, cheerful way, with family or on your own,
but always with ketchup.
The same playful tone guided all our communications and Facebook competition apps. The first
competition, 'Joyful Pudliszkowanie - and prizes are on the way!', invited fans to share a photograph
of their own joyful Pudliszkowanie with a comment and description. We received more than 70 creative
entries, forming a virtual gallery that anyone could browse for inspiration.
Competitions are also conducted in cooperation with the blogosphere. On the portal
www.durszlak.pl We have prepared a competition for the most
interesting recipe containing Pudliszki ketchup. We managed to get a lot of involvement from food
bloggers, which is confirmed by over 80 interesting recipes. Users' works and recipes will complement
the site www.pudliszkowanie.pl.
The website explained the idea of Pudliszkowanie, shared delicious recipes and the latest TV
commercials, and presented Pudliszki tomato products. It also served as a gateway to social media
competitions. Pudliszkowanie was a term coined to describe enjoying time, relaxing and meeting
friends. It could happen at any time - in the garden, at a barbecue or picnic, on the terrace or in
front of the television. It meant spending time in a tasty, cheerful way, with family or on your own,
but always with ketchup.
The same playful tone guided all our communications and Facebook competition apps. The first
competition, 'Joyful Pudliszkowanie - and prizes are on the way!', invited fans to share a photograph
of their own joyful Pudliszkowanie with a comment and description. We received more than 70 creative
entries, forming a virtual gallery that anyone could browse for inspiration.
Competitions are also conducted in cooperation with the blogosphere. On the portal
www.durszlak.pl We have prepared a competition for the most
interesting recipe containing Pudliszki ketchup. We managed to get a lot of involvement from food
bloggers, which is confirmed by over 80 interesting recipes. Users' works and recipes will complement
the site www.pudliszkowanie.pl.
