For the developer Ekolan and its 18'36 housing estate, we have prepared a campaign introducing the new investment to the market and a number of activities aimed at increasing apartment sales.
For the Ekolanu estate called 18'36 - this is the meridian near which the estate is located - we have prepared a comprehensive campaign, part of which was the creation of a website.
Website 1836.ekolan.pl it is clear, transparent, modern and convenient to use on mobile devices. Tiles, interactive boxes and graphics dominate. The estate, located in the south of Gdańsk, in a quiet, natural area, is being built mainly for young people and families with small children - this is what the project was supposed to reflect.
On the website you can find all the information useful during the process of selecting and purchasing an apartment. So, the location of the estate, the exact location, gallery, floor plans of individual apartments, as well as information about prices and loans.
We started our marketing activities with an brand campaign to strengthen brand awareness and recognition. The slogan "How do we spend it on..." emphasizes the economy of apartments. With low loan and rent installments - we spend on what we want;) The campaign outfits were dominated by pleasures such as music, holidays and books. As part of this part of the campaign, we prepared: outdoor advertising, internet banners, bus and outdoor advertising. In addition, we ran a campaign on Facebook and Google.
The second part of the campaign focused on the sales slogan "You have 3 rooms and you pay for
2". The main goal of the activities was to increase sales.
