For Kuchnia Staropolska, we developed a digital communication concept based on the products' character and audience needs. We complemented our work on the Facebook profile with a brand film and its campaign on Meta, YouTube and TikTok.
Starting with the offer and its audiences
The project concerned a brand of traditional Polish food based on regional recipes. Its range included ready meals in jars, pâtés, and meat and vegetarian preserves.
We began by analysing previous activity, competitors and the target audience. We developed the strategy, key messages and ways to reach different audience segments. These decisions became the basis for content and advertising.
Facebook page management
We revised the communications, prepared and published content, and managed advertising campaigns. The work also included profile moderation and interactions with its audience.
We connected what the brand said about its products with the publishing process and conversations under posts. The strategy became a practical framework for daily Facebook activity.
The film and its distribution
We produced a brand film for digital communications and ran its campaign on Facebook and Instagram, YouTube and TikTok.
Our work covered media planning, audience selection, budget management, optimisation and performance monitoring. Film production and promotion formed parts of the same process.
The resulting communications connect the brand's offer, social content and video. We handled strategy, materials, publication, paid distribution and audience interactions.
The project shows how understanding the product and its audience can inform connected activity across several channels.
