Urbanek preserves have just modernized their image and are becoming visible on social
media.
The marketing vision is clear - emphasizing tradition and family values. We framed this idea
in the framework of contemporary design, as well as words full of encouragement for culinary
activities.
social media
communication design
design and implementation
WWW
outdoor
banners and prints
photo sessions
products
modern
label designs
Website design
The Bracia Urbanek company has a group of loyal customers not only in Poland, but is also
present abroad.
According to the assumptions, the new website is to present the offer to business partners
from all over Europe,
secondly, serve as a business card for the end recipient.
We combined these two needs with a minimalist and functional design.
New visual identity
- label design
We started designing 70 new labels a year before the launch of official communication.
The clear layout and frames create a unique shape of the whole.
The design is minimalist, which reflects the idea of simple, traditional recipes.
Product photography
Let it be done! We presented products with new labels in attractive arrangement sessions.
We have created cinemagraphs that catch the viewer's eye. We took new packshot photos.
Outdoor
We took care of the brand's visibility outside the Internet.
The new visual identity appeared on delivery vehicles and billboards.
EQUIPMENT
design B2B
Promoting the brand in potential sales channels is a big challenge.
Numerous competitors occupy permanent places in store displays.
However, Urbanek's extensive product portfolio allows you to freely arrange your sales
shelf.
We decided to present this abundance in a new catalogue. Other promotional materials, such as
folders and business cards, complement consistent communication.
Social media
Facebook
Vegetables without Facebook? Don't move!;)
We have designed communication full of inspiration, encouraging the use of ready-made Urbanek
products.
We emphasize that they have been seasoned according to traditional recipes, and their taste
brings back childhood flavors from grandma's pantry.
