November 30, 2006
We have prepared online advertising campaigns for the Reserved brand and the Cropp Town clothing store chain.
Both Reserved and Cropp Town run intensive Gift Card campaigns. The customer can purchase such cards
in the salon and give them to another person, who can later exchange them for any products up to the
value of the card.
The campaign covered large Internet portals and websites (including WP.pl and Interia.pl), where such
forms as billboard, banner, rectangle, commercial break and advertising mailing were used. E-mails
were also sent to over 400,000. subscribers to the newsletter of the websites of both brands.
As part of the campaign, mini-websites devoted to gift cards and special promotions for the upcoming
Christmas have been prepared: Reserved - "Your ideas for gifts" and Cropp Town -
"Christmas? A bomb for me!"
The campaign covered large Internet portals and websites (including WP.pl and Interia.pl), where such
forms as billboard, banner, rectangle, commercial break and advertising mailing were used. E-mails
were also sent to over 400,000. subscribers to the newsletter of the websites of both brands.
As part of the campaign, mini-websites devoted to gift cards and special promotions for the upcoming
Christmas have been prepared: Reserved - "Your ideas for gifts" and Cropp Town -
"Christmas? A bomb for me!"
