In December 2010, we established cooperation with the manufacturer of Vifon soups. We will be responsible for activities conducted on the Internet, with particular emphasis on social media marketing.
Our activities include developing a strategy for the brand's presence in social media, with particular emphasis on Facebook. The campaign conducted at the beginning of the year will be based on the synergy of activities on the website and on the brand profile on Facebook that we have established and run.
The campaign aims to refresh the brand's image, increase consumer involvement and ultimately
increase sales of Vifon soups among students.
