The pedagogical publishing house OPERON offers teaching aids
for schools at every level of education.
Our services for this brand include efficiency campaigns and creations.
We designed advertising strategy
and we supplemented them with promotional films for new teaching proposals.
CONSULTING AND STRATEGY
The beginning of action is setting goals and the best means to achieve them.
In cooperation with the client and based on detailed data analysis
we establish a comprehensive strategy.
We design for the long term
advertising strategies,
we set priorities and hierarchy
individual areas
We respond to current changes
in advertising campaigns
and we implement new solutions
We shape the brand image and the nature of communication on social media channels
ON-LINE CAMPAIGNS
Google and Facebook advertising for all OPERON brand products
During the first half-year:
We increased it number of transactions o
142,92%
We picked it up conversion rate o
11,26%
Excellent result of the sales campaign
is a pool of integrated activities GoogleAds and FacebookAds:
- Product campaigns
- Search campaigns
- Remarketing
- Facebook Ads
- Advertising network campaigns
- Video campaigns
We have optimized the campaign to bring results
the best possible results with decreasing customer acquisition costs.
We divided the campaign
because of product groups
both in Google Shopping,
as well as in the search network
We have clarified the accuracy
measuring conversions
through the appropriate one
configuration
Google Analytics
We investigated user path
and assisted conversions
we have selected campaigns,
which they sell
I LIKE TEACHING
Promotion of the new teaching offer
for high school, technical school and vocational school
Keeping up with the times, OPERON Publishing House has created
comprehensive teaching program for secondary schools.
In addition to new textbooks,
proposed an innovative mobile application for teachers.
This is a small revolution in the Polish teaching system.
We made sure to highlight the new mobile application
in a way that is attractive to teachers
We created
visual design
special tab
program
I like to teach - on the website www.operon.pl
We proposed actions
for sales campaign
GoogleAds (+youtube), FacebookAds
We designed communication,
which allowed me to express my opinion
teachers. We promoted
multimedia e-surveys.
The goal was to encourage people to use the technology against which
not every teacher can be trusting... We wanted to understand this target audience well,
so we created a survey that examined the use of new technologies among teachers.
The number of responses exceeded our expectations. The most positive conclusion
from the survey was the one about interest in the new application.
Thanks to such communication, we strengthened the image of the OPERON Publishing House,
as an organization sensitive to the needs of Polish schools.
ANIMATION AND ADVERTISING FILM
An important element of the activities was to show how the application works.
For this purpose, we created two video productions - in the form of an animation and a spot.
