The eighth grade exam is taking place for the first time in April 2019. The OPERON publishing house has prepared special teaching aids for 8th grade students - manuals, application and online training. Our tasks included gaining the attention of teenagers and improving product sales. For this purpose, we examined user paths and selected people responsible for purchasing textbooks. To convince teenagers to choose the publishing house, we used communication channels that were natural for them - Facebook and an attractive website.
NEW WEBSITE
When developing concept of a new website We placed great emphasis on matching communication and the way of presenting content to teenagers' needs.
We designed a distinctive visual concept and a website that is attractive to young audiences. UX
We prepared engaging content with useful information and built brand authority.
We have created a clear content scheme that highlights additional tools - we encouraged students to learn online.
SOCIAL MEDIA
The TAK, ZDAM! Facebook page was very positively received by students. Engagement was high already during the holiday season, when most teenagers don't think about learning. In just two months we achieved amazing results.
8 400
fans and the vast majority acquired organically (still growing)
33%
all interactions are comments engaged fans
94%
fans are people from the target audience - we have created
the largest profile regarding the eighth-grade exam
To what do we owe these results?
We decided not to play the role of an expert and mentor, which is associated with a serious
educational publishing house. We created image of an older friend, who -
although slightly more experienced - can play on an equal footing with eighth
graders.
We have succeeded significantly reduce the distance between the publishing
house and the fans. The community emerged naturally, thanks
communication based on interaction and thanks to humorous graphics.
ON-LINE CAMPAIGNS
for OPERON Publishing House products
We have designed sales campaigns for all of the Publishing House's publications. Our campaign optimization already within the first 6 months resulted in a significant improvement in indicators as well as a satisfactory return on investment.
