We have started an autumn promotional campaign for the Mohito clothing brand. In the period November 4-13, 2011, customers can get discount coupons of -20% and -25% for the entire collection in Mohito stores. We support the campaign with a campaign on Google and the Wirtualna Polska website.
Coupons can be obtained via a special application on Facebook and by subscribing to the Mohito
newsletter. The campaign is promoted on the following websites: Google and Wirtualna Polska. The ads
will be broadcast on women's, beauty and fashion websites. Various advertising media are aimed at
reaching a specific target audience - women, who will have the opportunity to benefit from a
discount when shopping at Mohito. We dealt with comprehensive campaign management, from preparing
graphic creation designs (Landing Page, mailing, FB bookmarks), through implementing an application
with a coupon on FB and sending mass mailings with unique coupons to subscribers of the Mohito
newsletter, to preparing and conducting Adwords and Adsense campaigns in Google, coordinating the
advertising campaign on Wirtualna Polska, and supervising the entire campaign.
The promotional campaign with coupons in Social Media - on the Mohito Facebook profile and in the
form of e-mail marketing is intended to increase brand awareness among potential consumers, increase
sales and create a positive brand image. Just a few hours after the start of the campaign, the
promotional campaign enjoyed great interest from Internet users.
