House coupon campaign

On November 3, 2011, we started a campaign with discount coupons, which allow you to receive a discount in House brand stores. Coupons can be redeemed between November 4-6. There are two discounts to choose from - 30% for newsletter subscribers and 40% for fans of the House brand on Facebook. Our tasks included developing a landing page for Internet users from the Wirtualna Polska campaign and creating graphic designs for materials published on Facebook, and, above all, implementing a mechanism for distributing unique discount coupons to two groups of recipients - fans of the House profile on FB and newsletter subscribers. Additionally, people who sign up to the database from the landing page can benefit from a higher discount after receiving a 30% discount coupon. Such comprehensive action will effectively achieve the main goals of the campaign - maintaining relationships with current customers and rewarding new subscribers and fans of the brand on Facebook. The campaign was planned and prepared to increase the number of both groups and increase sales. The promotional campaign has been very popular from the very first minutes. Fans of the House brand reacted very enthusiastically to the appearance Facebook bookmarks, directing you to the application with the code. The increase in the number of fans in the first hours of the campaign promises very good results for the entire campaign.