As part of the start of cooperation with the Bon Prix brand - one of the largest Mail Order Houses - we have prepared a pro-sales application for the brand's fans on Facebook.
As part of the start of cooperation with the Bon Prix brand - one of the largest Mail Order Houses - we have prepared a pro-sales application for the brand's fans on Facebook.
From February 1 to 12, 2012, on the Bon Prix brand profile on Facebook, you could receive a discount code giving a 10% discount on purchases in the Bon Prix online store. The coupon was redeemed when the unique code was entered in a special field located on the online store's website, in the order basket.
Our tasks included creating an application that grants unique discount codes to fans of the brand. People who were not fans of Bon Prix were asked to click "Like!" in a dedicated application window. Only then could they get a discount on their purchases. A promotional tab was placed on the Bon Prix profile, which directed Internet users to the application.
The use of this type of action allowed us to comprehensively achieve the main goals, which included increasing engagement and maintaining relationships with existing customers, as well as increasing sales and acquiring new fans.
The campaign aroused great interest among brand enthusiasts, which directly resulted in increased sales.
