February 15, 2012
At the request of our long-time client, the clothing brand Cropp, we have created a mobile application, which is an extension of the Tickets for Control campaign.
At the request of our long-time client, the clothing brand Cropp, we have created a mobile application
available to smartphone owners. The application is an extension of the promotional campaign
"Tickets for control" (for the campaign we received an award in the Mixx Awards 2010), the
aim of which is to collect discount coupons, the so-called "tickets". These coupons can be
obtained by becoming a newsletter subscriber, a fan of the brand on Facebook or by making purchases
above PLN 100 in Cropp stores or in the Cropp e-shop. The mobile application is addressed to people
using mobile devices based on the Android operating system. It has two main uses. The first one is the
ability to collect all the tickets in one place in the Application, called the Piggy Bank. This makes
it easier to use discounts and speeds up the work of salespeople in Cropp showrooms. The second
application is a channel of the latest information and news sent to Cropp Mobile users by the brand.
An interesting solution is the ability to geotarget news to selected locations, which gives great
potential for conducting various types of promotional campaigns, city games, etc. Additionally, the
application contains a complete list of Cropp salons, with address and contact details, as well as a
search engine for salons, including the five closest to the user. Another function is the ability to
"check in" at the Cropp store by posting information about your presence at the Cropp store
on the Facebook Wall.
The campaign has been attracting interest from Internet users and brand fans from the first days of
publication. The entire project is very progressive and has great potential due to the target
audience that eagerly uses technological innovations.
