We developed and managed the “Zasmakuj w Bell” competition, linking product purchases with a creative task submitted by SMS. We handled the concept, competition website, packaging stickers and administration; more than 1,400 entry messages were received.
An activation connected to the product experience
For cured meat producer Bell, we prepared a mechanism connecting a competition with purchase and product benefits. Participation was open to people who bought at least two packs marked with a competition sticker during the promotion.
The task was to propose a slogan describing positive experiences with Bell products. Participants submitted answers by SMS. The activation used a simple entry channel and a task directly connected to the brand.
Competition materials and entry management
We prepared a competition website with instructions and terms and conditions. We also designed packaging stickers announcing the promotion. The sticker invited participation, while the website provided the details.
We handled the competition's legal aspects and the setup and operation of the SMS gateway. Our scope therefore covered the idea, communication materials and organisation of entry collection.
Promotion online and at the point of sale
The competition was promoted through digital media and POS materials at retailers including Żabka, Auchan and independent shops. Communications reached audiences both while browsing content and while shopping.
More than 1,400 SMS messages with slogan proposals were submitted. The project connected the product, point of sale and mobile channel in one mechanism: buying marked packs led to completing a task and submitting an entry.
