Cosmepick - online presence strategy

The Cosmepick brand has joined the group of our clients, for which we have developed an online presence strategy.
In March 2015, we helped Mongird launch its new cosmetics brand, Cosmepick. The manufacturer's assortment includes care and make-up cosmetics. The brand directs its offer primarily to young girls who are active users of social media.

Objectives of activities
Our task was to develop a strategy for the brand's presence on the Internet, come up with a graphic concept and a style of media communication that would reflect the character of the brand. An additional challenge was to build recognition of products that were not yet available for sale when the activities started, and to give the brand a positive impact and a coherent combination of the topics of care and color cosmetics.
Scope of activities
As part of the ongoing campaign introducing the brand to the market, we have prepared:

• marketing strategy for the Cosmepick brand
• we have created a website
• we planned and implemented a photo and video session
• key visual, social media presence strategy
• engaging activities on Facebook and Instagram (competitions)