September 21, 2015
House starts the new season with the ON OFF brand campaign. In continuation of the previous concept of a musical journey, the new collection is presented this time against the backdrop of fairy-tale Iceland. We are responsible for implementing the campaign website.
The main theme of the campaign remains music and authenticity, which are inherent in the brand's
character. The collection also includes many denim styles, highlighted by the lifestyle shown in two
campaign films.
The musical aspect is manifested in the ON theme, exploring local, spontaneously organized concerts -
initially intimate events, but turning into important musical events.
Youthful authenticity is reflected in the OFF part - the search for peace after crazy party trips
surrounded by nature.
We are responsible for the concept, design and implementation of the campaign website, combining both
films into a common form. The modern, intuitive website focuses on session materials and films,
allowing you to conveniently view them also in the mobile version.
The website also includes quickshops, allowing you to quickly purchase the clothing models presented
in the campaign.
The musical aspect is manifested in the ON theme, exploring local, spontaneously organized concerts -
initially intimate events, but turning into important musical events.
Youthful authenticity is reflected in the OFF part - the search for peace after crazy party trips
surrounded by nature.
We are responsible for the concept, design and implementation of the campaign website, combining both
films into a common form. The modern, intuitive website focuses on session materials and films,
allowing you to conveniently view them also in the mobile version.
The website also includes quickshops, allowing you to quickly purchase the clothing models presented
in the campaign.
