June 10, 2015
We won the tender for the preparation and implementation of a media strategy for Tikkurila Polska. The
basis of our activities is search engine marketing and display advertising. We care about both image
and efficiency effects. We handle the full scope of work in the digital field - we manage and optimize
campaigns, as well as create banners. In building the brand image, we placed great emphasis on graphic
forms. We also provide consultancy in the field of search engine optimization. All the activities we
undertake are aimed at implementing the designated KPI, which makes it possible to verify their
effectiveness at each stage. Due to the different target audiences of brands, we have created a
dedicated digital action plan for each brand and SEM. We focused on various methods of reaching and
messages depending on the phase of the purchasing process. This allows for a much more precise and
effective distribution of funds and proper verification of KPI. Our overarching assumption was that
image-related activities should also fit into performance marketing models. The company Tikkurila
Polska S.A. is part of the Finnish paint concern Tikkurila Oyj, offering individual and professional
customers solutions in the field of surface decoration and protection.
Tikkurila Polska has joined our customer base. We are responsible for digital activities for the brands Tikkurila, Beckers, Jedynka.
We won the tender for the preparation and implementation of a media strategy for Tikkurila Polska. The
basis of our activities is search engine marketing and display advertising. We care about both image
and efficiency effects. We handle the full scope of work in the digital field - we manage and optimize
campaigns, as well as create banners. In building the brand image, we placed great emphasis on graphic
forms. We also provide consultancy in the field of search engine optimization. All the activities we
undertake are aimed at implementing the designated KPI, which makes it possible to verify their
effectiveness at each stage. Due to the different target audiences of brands, we have created a
dedicated digital action plan for each brand and SEM. We focused on various methods of reaching and
messages depending on the phase of the purchasing process. This allows for a much more precise and
effective distribution of funds and proper verification of KPI. Our overarching assumption was that
image-related activities should also fit into performance marketing models. The company Tikkurila
Polska S.A. is part of the Finnish paint concern Tikkurila Oyj, offering individual and professional
customers solutions in the field of surface decoration and protection.
