Our latest project for the brand is the landing page of the limited Cropp Artists collection.
Cropp Artists is an initiative in which Polish artists created their own T-shirt designs for Cropp. As part of the campaign, illustrators - Grzesiek Wróblewski, Punioland, Rafał Wechterowicz, Krzysztof Nowak and EVC DSGN - prepared their projects.
We needed a clear form in which we could present five young artists, the T-shirts they created and the effects of the photo session with their designs. We focused on a logical sequence - from short biographies of the artists (with links to their social media channels) to the effects of their cooperation with the brand. To maximize the exposure of artists' works, we used the entire screen surface.
The most important element of the website is the t-shirt gallery. When scrolling through the gallery, subsequent projects are presented on a T-shirt, which serves as a background for all illustrations. We thus emphasize the role of illustrators in creating specific models - a T-shirt is a T-shirt, what counts is the print. From the T-shirt gallery and photo gallery, you can go directly to the page of a specific product in the e-shop.
The gallery presents vertical and horizontal photos, connected by an unusual scrolling method. Scroll, operating on the principle of arranged dominoes, allowed for the effective presentation of both photo formats while maintaining their high resolution. See the implementation online: http://www.cropp.com/pl/pl/artists
