Launch of a new brand - Cosmepick

There are many interesting challenges waiting for us this spring. For our new client, the Cosmepick brand, we have developed a comprehensive communication strategy introducing products to the market. We are responsible for its overall implementation, including the development of the key visual and the main brand claim. Cosmepick is cosmetics aimed at young, brave and energetic girls. They will be available in good drugstores. We reflected the character of the brand, strongly associated with fun, during the photo session we organized and on the website http://cosmepick.pl, which will be systematically expanded and will soon be enriched with a store module.
Social media is, of course, an important field of activity. We focused on Instagram, Facebook and, which are growing in popularity in this target audienceYouTube. In these channels, in addition to current communication, we will organize a number of additional engagement activities. Everything in the spirit of the brand - feisty and with a very playful, girlish character. We also plan non-standard campaigns, cooperation with the blogosphere and event support. Things are going to happen!